The importance of body language in business

By paying attention to your own body language and that of your interlocutor, you can enhance your communication skills and improve any business situation …

There is a maxim that maintains that everything, absolutely everything, communicates. Even the least suspected gestures and attitudes are constantly sending messages , saying things, which in many cases can be the opposite of those that are affirmed with the mouth.

The gestures, the posture, the way of “carrying” the body are also ways of transmitting information, and if we want to be convincing in our presentation in front of, let’s say, a difficult client or an important meeting that it is convenient to impress, we must be fully aware of it.

Reading body language

Paying attention to the positions of the other is a key technique for such diverse aspects of life as public speaking, negotiation and seduction.

Knowing how to read a gesture of annoyance on time, intuiting the physical space to give someone so that they do not feel invaded but not abandoned or, even more, differentiate when someone is interested in what one says or simply listens out of courtesy, can be factors Let them decide success from failure.

A mastery of body language will reveal key information regarding the situation and the actors involved, will open unexpected doors and facilitate negotiations, while a not very assertive body language will end them prematurely.

Controlling body language

There are two ways to control body language: the inner track and the outer track . They differ in that one goes from deep emotion to the body and the other goes the same way on the contrary.

The first route is the hardest, and starts from personal improvement in terms of self-esteem and self- image , in the hope that the results of emotional work will impact the body and modify its posture.

Working with NLP (Neurolinguistic Programming) or the exploration of affective barriers through psychotherapy are possible tools for the development of these aspects, which will not only be useful in working life, but also in affective life.

The external way, on the other hand, aims to teach emotions from a body posture that suggests them. As actors do, the mind can be taught to feel or remember emotions, evoking them from certain specific attitudes .

Copying a body speech from someone who is a role model can be one way to do it, as well as identifying the positions that instead of strengthening the individual weaken him, making him feel insecure, weak or needy.

Aspects to consider

It is convenient to pay attention to the following aspects to gain awareness of the body language that is used, especially in relation to the interactions typical of the rigorous world of business:

  • Always greet with a firm and gentle grip at the same time, trying not to hold the grip too long, or have your hands damp with sweat. Consider that it is the first body contact you will have throughout the negotiation.
  • When you want to generate empathy , try to have open gestures, do not fold your arms or “close”. Another method is to discreetly copy the gestures of the interlocutor, so that they feel in the presence of an equal ; but without exaggeration or it will appear that you ridicule it.
  • Try to always look into the eyes when speaking, but give your interlocutor breathing space or you could be aggressive.
  • Allow a smile from time to time to relax the atmosphere.
  • When you listen to your interlocutor, look at him carefully and eventually nod in approval. That way you will be inviting him to open up and share what he thinks.

Paying attention to your own body language and that of your interlocutor, you will enhance your communication skills and make the business experience a very satisfactory exchange.

Confidence, kindness, and a canny choice of your postures will make everyone around you feel more comfortable and invite them to agree with you or at least to strive for an understanding. Remember that details are key when it comes to communication.


Strategies to create your personal brand (personal branding)

More and more professionals are turning to creating a personal brand and becoming the product to market themselves. Learn how to build your personal branding …

In business language, it is known as personal branding  (or personal brand) the recent tendency to convert the image, life and opinions of a person into a commercial seal that identifies, associates and advertises a specific market, linked to their area of ​​knowledge.

It is a practice enhanced by the appearance of social networks and online consumption of information, the immediate consequence of which has been the customization (personalization) of information consumption , making it an exercise closer to personal passions and beliefs, than to advertising aggressiveness of a specific company.

How to strengthen my personal brand?

Taking advantage of the network and 2.0 technology are key to building a personal brand, either as an entrepreneur and founder of a company, or simply as an informed consumer who connects with an audience and, in turn, makes them deposit it. a trust and a prestige . Here are some recommendations in this regard:

Learn to tell your bio

Make sure that when talking about yourself and your career, you include all your achievements and successes, arranged in a dynamic and attractive way .

A long list of data is not what you are looking for at all, but an agile explanation of what you have done and for whom, why you are a leader in the field and what motivations you have in life. Overcome the barrier between work and life: you are passionate .

Optimize your online business profiles

Pay attention to the pages like Linkedin and other social networks where you have visibility , dedicate time and energy to them. They will pay off even if you don’t notice it at first. Expand your network of contacts and personalize your interaction with the networks until it is recognizable.

Open a blog or personal website

Get yourself a space from which you can show yourself and your specific interests and knowledge .

This goes hand in hand with the use of your social networks, which will use the blog as the epicenter of your presence on the web, creating a community of regular visitors to your reflections, advice, criticism or passions.

If you are not given the writing, consider hiring a ghostwriter to write those articles correctly.

Participate in events

They can be lectures (live or online), specialized discussions or exchanges of some kind in your area of ​​expertise. Try to meet key people in the area and expand your network of contacts.

The recommendation of a specialist will do wonders for building your personal brand.